In this episode of Load Bearing, Noam Naveh and Phanos Hadjikyriakou take on a big question: do trade shows still make sense in 2025?

They look at the real costs (and potential value) of showing up with booths, samples, and brochures—especially in a world where most product discovery starts online. From the perspective of both suppliers and designers, they unpack the purpose trade shows still serve, where they fall short, and how digital tools might offer a smarter way forward.

If you’ve ever wondered whether that next big event is really worth the spend—or how to actually follow up in a way that moves the needle—this episode is for you.