What is a product search engine? Why every building material supplier needs AI search tools

Picture of Noam Naveh
Noam Naveh

CEO @Stylib

In today’s digital-first world, architects and designers expect instant answers. They’re used to Google-like search experiences – type what they want, get accurate results in seconds.

But when they land on a building material supplier’s website, the reality is often very different: limited filters, endless scrolling, and zero ability to search by anything beyond text.

That’s where product search engines come in.

What is a product search engine?

A product search engine is more than just a search bar on your website. It’s a powerful tool that helps users find exactly what they need fast by using advanced indexing and filtering.

Unlike basic keyword search, a true product search engine understands attributes like material type, colour, size, performance rating, and even visual similarities. It connects users to the right product without forcing them to guess the exact name or SKU.

Why does it matter for building material suppliers?

Because architects and contractors don’t have time to dig through static catalogues. They want to type or upload and get results immediately. A modern search engine delivers:

  • Attribute-based search
    Users can search by dimensions, fire rating, sustainability certifications, or other specifications.

  • AI-driven accuracy
    AI understands intent. Whether someone searches “matte black finish” or “dark non-gloss panel,” they’ll see the right options.

  • Visual search
    Upload a photo, get similar products instantly. Perfect for matching inspiration images or project references.

  • Better conversions
    The faster someone finds what they need, the more likely they’ll specify your product.

  • Reduced support load
    No more endless back-and-forth emails asking, “Do you have this in a different size or finish?”

How AI is changing product search

Traditional search is limited by keywords. AI-powered product search removes that barrier by recognising patterns, analysing attributes, and even interpreting images.

This means your clients can start with a problem, not a product name and still find the right solution.

The next step for suppliers

Stylib SearchTech brings this experience to your website, turning your product catalogue into an intelligent, AI-powered search engine that architects love using.

👉 See how AI Search Tools transform product discovery

With visual search built into your website, clients can upload a reference image- a texture, colour, or product photo and instantly see the most visually similar items from your catalogue. It’s a faster, more intuitive way for architects and designers to explore your range without relying on perfect keywords.

SearchTech understands what people mean, not just what they type. Whether a user searches for “warm-toned outdoor tile” or “eco-certified wall panel,” the system interprets intent and delivers accurate, relevant results, even when product titles or tags don’t match exactly.

SearchTech integrates directly into your site, using your existing product data. There’s no need for redirects or external logins, just a fast, branded search experience that keeps users on your site, engaged, and closer to specifying your products.

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