What is a product search engine? Why every building material supplier needs AI search tools
Architects expect Google-like search. Here’s why AI-powered product search is the next big thing for material suppliers
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Build personalised product presentations in minutes – complete with design specifications
Architects want speed, visuals, and precision. Here’s how to deliver personalised product presentations in just a few steps.
How to make architects actually open your product specification emails
Generic spec emails don’t get opened. To win attention, make them fast, visual, and relevant. Here’s how.
How to make architects actually open your product specification emails Read More »
Product marketing vs. product management in the world of building materials
In building materials, product success depends on two roles: management and marketing. Here’s how they differ and why alignment matters.
Product marketing vs. product management in the world of building materials Read More »
Why PDF spec sheets are failing your digital marketing strategy for building materials
Static PDFs can’t keep up with today’s digital marketing needs. Here’s why dynamic, trackable product data is a better way to reach clients.
Why PDF spec sheets are failing your digital marketing strategy for building materials Read More »
Growing fast? Here are 5 data management best practices for suppliers
Messy product data slows teams and stalls growth. Set up clear systems early to stay efficient as your catalogue expands.
Growing fast? Here are 5 data management best practices for suppliers Read More »
Outdated specs? How to prevent costly data errors before they happen
Outdated specs cause delays, confusion, and lost trust. A centralised system helps you prevent errors before they happen.
Outdated specs? How to prevent costly data errors before they happen Read More »
Why data moves before materials in supply chains
In construction, product data often loses key details before materials arrive. Keeping it structured prevents costly mistakes.
Why data moves before materials in supply chains Read More »
What is Visual and Semantic search and what can it do?
Visual and semantic search help clients find products using images or natural phrases, not just keywords.
What is Visual and Semantic search and what can it do? Read More »
What is a searchable materials database and what can it do?
A searchable materials database helps designers find the right products by specs or image, giving suppliers visibility at the right moment.
What is a searchable materials database and what can it do? Read More »