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Learn how the industry
is rethinking specification

Explore how digital tools are transforming the way architectural products are managed, marketed, reviewed, and specified.

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Article

Why ERP isn’t enough for catalogue management and why PIM matters

Learn the difference between ERP and PIM, and why architectural suppliers need both to succeed.

Article

What is a DAM and why it’s critical for architectural suppliers

Outdated swatches and missing certificates hurt sales. A DAM centralises and secures your digital assets.

Article

How similar product finders and reverse image search tools revolutionize material discovery

Material discovery works best when it starts visually, not with product codes or rigid keywords

Article

How to search distributor catalogues efficiently using AI product finder

AI product finders turn overwhelming catalogues into fast, intuitive search experiences by meaning, specs, or even images.

Article

Data processing vs. Information management: What suppliers should know

Processing data is transactional. Managing information turns it into a strategic asset suppliers can share and trust

Article

What every building materials sales rep needs to know about the new specification process

Architects now expect accurate, searchable, and shareable specs. Sales reps who adapt win more projects.

Article

Smarter catalogue management: How AI is transforming supplier data workflows

Manual catalogue management wastes time and risks errors. AI keeps product data accurate, structured, and ready to share.

Article

Build personalised product presentations in minutes – complete with design specifications

Architects want speed, visuals, and precision. Here’s how to deliver personalised product presentations in just a few steps.

Article

What is a product search engine? Why every building material supplier needs AI search tools

Architects expect Google-like search. Here’s why AI-powered product search is the next big thing for material suppliers

Article

How to make architects actually open your product specification emails

Generic spec emails don’t get opened. To win attention, make them fast, visual, and relevant. Here’s how.

Article

Product marketing vs. product management in the world of building materials

In building materials, product success depends on two roles: management and marketing. Here’s how they differ and why alignment matters.

Article

Why PDF spec sheets are failing your digital marketing strategy for building materials

Static PDFs can’t keep up with today’s digital marketing needs. Here’s why dynamic, trackable product data is a better way to reach clients.
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