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Learn how the industry
is rethinking specification

Explore how digital tools are transforming the way architectural products are managed, marketed, reviewed, and specified.

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Article

What is Visual and Semantic search and what can it do?

Visual and semantic search help clients find products using images or natural phrases, not just keywords.

Article

What is a searchable materials database and what can it do?

A searchable materials database helps designers find the right products by specs or image, giving suppliers visibility at the right moment.

Article

Can smaller product companies compete on data?

Big suppliers may have more resources, but smaller manufacturers can win on speed, clarity, and execution.

Article

Image search is quietly becoming key to how products get specified

Architects are shifting from keywords to visuals. Image search is becoming the faster, more intuitive way to find and specify products.

Article

Material information management in manufacturing

In manufacturing, managing material data is as crucial as the materials themselves. Centralized, accurate info drives efficiency and clarity.

Article

What is a digital product presentation and what does It do?

A digital product presentation isn’t just a prettier brochure, it’s a smarter, faster way to showcase, share, and sell your products.

Article

What is a PIM and why it matters for architectural suppliers

For architectural suppliers, PIM centralises product data, making it easier to manage, update, and share specs across teams and channels.

Article

Can you search for fabric by uploading a photo?

AI-powered image search makes sourcing faster, easier, and more intuitive-instantly matching products with no keywords needed.

Podcast

05 | How AI is rapidly changing specification flows

AI is changing how materials are specified. This episode explores what that means for creativity and why structured data is essential.

White paper

The specification sales pitch: Insights from 50 consultants

Inside the specifier’s pitch and how suppliers can support it with faster tools, better follow-up, and smarter targeting.

White paper

Tackling product data challenges in architecture

A fresh take on product data challenges – and how suppliers can fix them to work faster, collaborate better, and grow.

Podcast

04 | Can small product companies win with data?

Small companies can compete with the giants by leveraging data. Noam and Phanos explain how agility and good data make the difference.
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