Catalogue management inefficiency is a problem for big & small companies anywhere. Camira Fabrics, a manufacturer of commercial textiles, relied heavily on their website to manage their product information. Consequently, they struggled to keep up with their own rapid pace of catalogue changes and to efficiently communicate catalogue changes to partners and clients.
Read on to learn how StylibHUB helped Camira Fabrics get on top of their own product information.
Meet Camira fabrics
Camira Fabrics is a leading manufacturer of textiles for commercial interiors and transportation, known for its innovative designs, sustainable approach and high-quality fabrics.
Based in West Yorkshire, UK, the company supplies its fabrics through an array of diverse channels: from direct specification sales to local distribution partners to Ecommerce. This made Camira’s ability to maintain quality product information that’s aligned across its channels a mission-critical task.
Adding to this complexity, Camira constantly releases new products to the market, while updating existing ranges with more data and documentation.
Seeking a solution to modernise their catalogue management operations, Camira partnered with Stylib to streamline their product information workflows.Read on to learn how StylibHUB helped Camira Fabrics get on top of their own product information.
The challenge
Before StylibHUB, Camira’s catalogue maintenance and their data sharing processes suffered from different inefficiencies:
Costly catalogue update routines. Relying almost exclusively on their website made catalogue updates a time-consuming task. Changes to the data had to be done manually in a limited CMS system, requiring a substantial manual effort from the team.
Dealing with data gaps. Camira lacked infrastructure that allows easy sharing of product information. This made communicating catalogue changes to distributors and sales channels a slow and painful process, often avoided due to the lack of resources. Camira’s ability to respond swiftly to market demand changes and keep all stakeholders updated was limited, and so was their ability to enter new digital projects.
Lack of centralised information: Using their website as the ‘source of truth’ for their product information, Camira suffered from a frequent data misalignment among teams and partners. Up-to-date product information was sometimes faulty, driving sales errors.
Inability to seamlessly share assets: Providing access to product assets like images and certifications was yet another challenge, both internally and externally. Data pieces were often tricky to find and out of date, making online sharing difficult and delaying digital projects.
“Sharing product information with our bigger partners was a convoluted process that used to take us days to complete. With StylibHub, we now communicate up-do-date catalogue information to our partners on the go, which helps in forging trust relationships and enhance commercials.”
David Oaks
Camira’s ICT director
Central database and easy product updates with StylibHub
Camira has collaborated with Stylib on previous projects, so the decision to adopt Stylib’s catalogue management solution was straightforward.
StylibHub brought all product data, images, and documents into one place, allowing real-time updates in seconds. This means that Camira can now easily inform distributors of catalogue changes. Camira has also improved its internal communication and team alignment, as all departments can access the same up-to-date information at ease.
The transformation
StylibHub has been a game-changer for Camira Fabrics:
Free up staff: The time saved on updates and communication allowed employees to focus on their core tasks.
Keep everyone aligned: Centralised data reduced errors and kept all team members up-to-date with the latest catalogue.
Respond quickly: Easy updates and data sharing enabled Camira to swiftly meet market demands and customer needs.
“We’ve moved from a manual flow of updating our external communications channels one by one to a single update in the HUB. This saves dozens of working hours and drives consistency across all our channels.”
Sam Birkhead
Camira’s Head of Digital Marketing