Tsveta Pandzherova
Customer success manager @Stylib
You spend time crafting the perfect email – attaching spec sheets, images, and product details. You hit send and wait.
But the reality? Most of those emails sit unopened or, worse, get buried in an overflowing inbox. And even if they do get opened, PDFs and long attachments often go untouched.
If you’re trying to win a spot in a project specification, that’s a serious problem.
Why your emails get ignored
Architects and designers are constantly bombarded with product information. They have tight deadlines and no time to dig through heavy attachments or generic links.
Common reasons your emails underperform:
Overloaded with static documents
Large PDFs take time to download and don’t offer immediate value.Generic messaging
If the email feels like a mass blast, it goes straight to the archive.No instant payoff
The recipient can’t quickly see what’s in it for them, especially when multiple steps (download → open → scroll) are required.Hard to navigate
Even if they open your spec sheet, finding relevant details often means scrolling through pages of irrelevant information.
Bottom line: if the experience is clunky, the message gets ignored.
What works instead
To get architects to engage with your product emails, you need to make the experience fast, relevant, and visual.
Here’s what makes a difference:
Clickable, lightweight links, not heavy attachments
Give them something they can open instantly, without downloads.Tailored content
Highlight only the products relevant to their project or inquiry.Beautiful, easy-to-navigate layouts
Let them browse specs like they would on a premium product site, not a PDF.Mobile-friendly design
Many architects check emails on the go. Make sure your content loads perfectly on any device.Trackable engagement
Know if the recipient opened your email, clicked a link, or shared the product with their team so you can follow up effectively.
Make every spec email worth opening
Stylib Showcase turns your product emails into personalised digital presentations that architects actually want to click. No bulky attachments, no generic PDFs, just an elegant, interactive way to share specs that builds trust and drives engagement.
Stylib Showcase lets you present your products in a format that’s built to impress with large images and clean layouts that highlight materiality, finishes, and context. Whether you’re sharing a single item or a full selection, the presentation is sharp, modern, and always aligned with your brand.
Instead of static PDFs or versioned attachments, Showcase presentations stay connected to your central product data. When you update a product, the changes automatically reflect in every shared presentation, meaning what your client sees is always accurate, current, and ready to specify.
With Showcase, you can create tailored product selections in just a few clicks, filtered by material, project type, or client need. Add a personal message, attach your logo, and share a unique link that’s easy to open, easy to share, and built to drive real engagement.
