Finding the right material can take hours of scrolling and guesswork. As the UK’s leading tile supplier to the commercial market, Domus Group knew there had to be a better way to connect designers with the products they were looking for. So they partnered with Stylib to introduce visual search to their website—helping thousands of architects and designers discover products faster, easier, and more intuitively.
Read on to see how Stylib’s visual search technology reshaped Domus’ product discovery experience.
Meet Domus group
Domus is a leading supplier and specialist advisor for tiles, stone, and wood for both commercial and residential projects across the UK and beyond. Their extensive catalogue includes thousands of material options, serving the needs of architects, designers, and specifiers working on projects at every scale.
But with such a vast offering, one key challenge emerged: how do you make it easy for professionals to find exactly what they’re looking for—without friction, fatigue, or endless filtering?
The answer came through a strategic partnership with Stylib.
The challenge
Before visual search, Domus’ online product discovery relied on standard filtering tools—material, color, size, application—which, while functional, required users to know what they were looking for before they started searching.
That approach didn’t reflect how most designers actually work:
They browse, explore, and get inspired by the spaces and surfaces around them—whether in magazines, hotels, or moodboards. The problem? Translating that inspiration into product matches was often a slow, manual task.
Manual searching through filters was time-consuming and often led to missed options.
Inspiration-to-product journeys were disjointed. Designers struggled to connect real-world references with actual product selections.
Opportunities were lost when potential customers dropped off due to clunky discovery processes.
Domus needed a better way to guide users from inspiration to product—instantly and intelligently.
The solution: Visual search powered by Stylib
In collaboration with Stylib, Domus launched a new image-based search tool directly on their website. The feature allows users to upload or snap a photo of a material they’ve seen—whether in a hotel lobby, a magazine, or an Instagram post—and get instant product matches from the Domus catalogue.
“Image Search helps our customers find products and materials quicker and in a new way.”
David Kong
Marketing Director at Domus
Here’s how it works:
Upload or drag in an image.
Stylib’s machine learning algorithm analyzes the visual features.
Relevant tile, stone, and wood products from the Domus collection are surfaced instantly.
Users can crop into the photo to refine results or explore visually similar options with one click.
Unique filters based on visual characteristics like contrast and complexity enhance search precision.
Favorite products and request samples in a seamless flow.
The transformation
With Stylib’s image recognition technology, Domus became the first hard surface supplier in the world to offer visual search as part of their product discovery experience.
The results speak for themselves:
Faster discovery: Users quickly find matches that reflect their real-world inspiration.
Higher engagement: A more intuitive, exploratory search experience increases time on site and sample requests.
Innovation leadership: Domus now sets a digital benchmark in an industry still dominated by manual browsing.
Better user experience: Architects and designers are empowered to follow their instincts—not just dropdown menus.
“We want to help our customers find the right designs quickly, give them great ideas, and inspire them.”
David Kong
Marketing Director at Domus